Elmia Garden is the natural meeting-place for suppliers of plant materials, growing technology and products, pots and garden ornaments, as well as other products and services for customers in the garden industry.
More and more people in the Nordic countries are buying plants and trees from garden centres and decorating their conservatories in various ways. At Elmia Garden, the trade fair for everyone working with plant nurseries, garden centres and garden products, the strong and consistent growth trend was obvious.
Splendor Plant presented its new First Edition series at Elmia Garden. Grown in a plum-coloured pot, the bright, beautiful plants in lovely colours are equally well suited to public spaces and private gardens.
Hobby growers who start from seed are increasingly interested in using organic seeds. Ideally the plants can be grown on balconies and then eaten. This was one of the major trends presented by Impecta Fröhandel at Elmia Garden.
Marcel Jansen is a marketing consultant with a passion for retail and horticulture. He knows how to transform a shop containing individual products into a space filled with feeling and context. This makes him a source of inspiration and a trends expert who is consulted by many companies.
A trade fair is a good venue for getting a feel for a new market and testing it out. Sometimes that process is easier when it’s shared. This approach was used by the Dutch company Greenn in its joint stand, where four different companies exhibited together for the first time.