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New Awards - Elmia & Fairlink rewards successful, innovative Exhibitors

Press release   •   Feb 19, 2019 16:00 GMT

Lotta Frenssen VD Elmia, Mikael Jansson VD Fairlink

The most successful and innovative Elmia exhibitors will from now on be rewarded. 

Through the newly established Exhibitor of the Year Awards, Elmia and Fairlink want to drive exhibitors and visitors return on event (ROE) to new heights.

The exhibitors at Elmia's tradeshows are great and continuously improving in terms of utilizing all available aspects when exhibiting at a tradeshow or an event. With the purpose to boost the development further, Elmia and the event development company Fairlink, have established the Exhibitor of the year Award.

-With this prize, we want to highlight best practices and thereby inspire exhibitors on the broad range of possibilities available through the tradeshow media. All with the purpose to maximize the return on investments - for both exhibitors and visitors, says Lotta Frenssen, CEO of Elmia.

The competition will run annually from December 1 to December 1. The first Awards will be held at Elmia in January 2020.

Everyone may nominate a candidate from any of the tradeshow and events conducted at the Elmia venue (including the forestry fairs – hosted in the middle of the forest) during the year.

To nominate, please go to

Among all the incoming nominations during a year, Fairlink will select five exhibitors in each category that will also have the opportunity to provide additional information.

The final candidates will be presented to a jury who appoints the three winning exhibitors.

In addition to the honor, the winners will receive a price - selecting between an internal or customer activity and/or an event training at Elmia, to a value of maximum SEK 65,000.

- At Elmia, transactions are made to the value of countless billions each year. In order to stand out in the crowd, creativity and innovative ideas are keys to success and that is what we want to reward, says Mikael Jansson, CEO of Fairlink, who is convinced that tradeshows and events will remain as an important investment to attain profitable growth.

- Although society is constantly changing, trade shows play an extremely important role for companies and organizations throughout the world. Digitalization entail both possibilities and requirements. The combination of digital and physical meetings is an exciting opportunity, Mikael says.

The Exhibitor of the Year Award - three different categories

Crowd Magnet of the Year

An exhibitor who, by working actively with communication and invitations, have attracted many visitors to the tradeshow as well as to their own exhibit.

Innovator of the Year

An exhibitor who has utilized the exhibition media in an innovative and creative way resulting in high ROE.

Sustainable Exhibitor of the YearAn exhibitor who consistently through the entire process of their exhibit actively have utilized sustainability aspects resulting in high ROE.

The Exhibitor of the Year Jury - 2019

Bengt Spjuth, Mediaspjuth

Carolina Axelsson, Elmia

Johan Fritz, Jönköping municipality

Lotta Frenssen, Elmia

Mikael Jansson, Fairlink

Per Frankelius, Linköping University

William Axelsson, FC Gruppen.

As a meeting-place, Elmia enjoys a powerful position – at the heart of the Nordic region where people and companies either have or are looking for new ideas, products and services.

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